Salesforce MC-Con-201 dump torrent : Salesforce Certified Marketing Cloud Next Consultant

MC-Con-201 Exam Braindumps
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Consent13%- Consent collection
  • 1. Consent banners on external pages
    • 2. Consent banners on marketing landing pages
      - Consent record management
      • 1. Managing and updating consent records
        • 2. Creating consent records
          - Consent management concepts
          • 1. Consent in customer engagement
            • 2. Consent and compliance requirements
              - Consent data model
              • 1. Platform consent objects
                • 2. Consent preference records
                  Topic 2: Agentforce & AI Innovation11%- Marketing agents
                  • 1. Audience segmentation
                    • 2. Automated campaign creation
                      • 3. Content generation
                        - Conversational messaging
                        • 1. Ongoing interactions across messaging channels
                          • 2. Response handling
                            • 3. Customer engagement
                              - Predictive AI
                              • 1. Selecting appropriate predictive AI features
                                Topic 3: Campaign Design, Flow Orchestration & Content30%- Flow orchestration
                                • 1. Flow elements and logic
                                  • 2. Flow configuration settings
                                    • 3. Automated business processes and messaging
                                      • 4. Trigger conditions
                                        • 5. Flow types
                                          - Activation templates
                                          • 1. Activation template configuration
                                            • 2. Contact point value selection
                                              - Landing pages
                                              • 1. Landing page components
                                                • 2. Landing page configuration
                                                  - Personalized messaging data
                                                  • 1. Adding customer data to messaging content
                                                    • 2. Selecting appropriate data sources
                                                      - Personalization
                                                      • 1. Merge fields
                                                        • 2. Repeaters
                                                          • 3. AMPscript
                                                            • 4. Handlebars
                                                              • 5. Content variations
                                                                Topic 4: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                • 1. Unified customer profiles
                                                                  • 2. Linking multiple data sources
                                                                    • 3. Identity Resolution configuration
                                                                      - Data 360 data model
                                                                      • 1. Connecting and harmonizing customer data
                                                                        • 2. Data objects and Data Model Objects
                                                                          • 3. Customer data activation
                                                                            - Consumption and entitlements
                                                                            • 1. Marketing automation consumption
                                                                              • 2. Platform usage optimization
                                                                                • 3. Data 360 consumption-based entitlements
                                                                                  - CRM data ingestion and activation
                                                                                  • 1. Content personalization using CRM data
                                                                                    • 2. Actionable Lists
                                                                                      • 3. CRM objects and records
                                                                                        • 4. Audience segmentation and activation
                                                                                          Topic 5: Analytics & Performance Insights8%- Marketing data and insights
                                                                                          • 1. Surfacing marketing data across Salesforce
                                                                                            • 2. Marketing performance insights
                                                                                              - Reporting and analytics
                                                                                              • 1. Matching dashboards to reporting requirements
                                                                                                • 2. Pre-built dashboards
                                                                                                  Topic 6: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                                                  • 1. Core Org Edition requirements
                                                                                                    • 2. Data 360 provisioning
                                                                                                      • 3. Permission sets
                                                                                                        • 4. Marketing Data Kit installation
                                                                                                          - Domain authentication and authorization
                                                                                                          • 1. Domain authorization
                                                                                                            • 2. Self-service domain authentication
                                                                                                              • 3. Branded and authenticated email delivery
                                                                                                                - Business Units and governance
                                                                                                                • 1. Content and user governance
                                                                                                                  • 2. Roles and Enhanced CMS Workspaces
                                                                                                                    • 3. Business Unit requirements

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